About Us


#PrettyGirlsLoc Apparel spotlights the beauty of women and girls who choose to loc their hair. Our mission is to create a brand of apparel and accessories that builds a sisterhood who network with each other celebrating the unique beauty, culture and style of loc’d hair. Locs are pretty, fabulous, colorful, liberating, fly, sexy, stylish, haute, glamorous, stunning, radiant, flawless and so are the girls who wear them! #prettygirlsloc_apparel

Our Story

Co-Founded by two friends, a Loc Diva and her bestie! When the two come together, there’s nothing that can stop them.  Brains, Creativity & Fun are just a few examples of why this partnership works. With one year, almost under our belt, we look forward to expanding the brand to include more items for our Lil Mama line and introducing our men's line.  Stayed tuned!  We are only at the beginning of Celebrating the Beauty of Locs!